We were over 90 at the Lausanne Hotel School for Vinocamp on March 22, not counting the students participating in the competition involving 15 Vintage oenological clubs of European business schools. A total of 12 workshops and visiting the Canton of Vaud animated all 1538 tweets throughout the weekend.
Who were we? (full list here). This edition was marked by the majority presence of entrepreneurs, startups and project promoters who will build the wine of tomorrow.
Exchanges between participants, collected by BlueNod and the complete list of Twitter here
“Between the Vaud wine and technology, a step was taken this weekend. Accordingly, the Board of Vaud wines in collaboration with the Lausanne Hotel School (EHL) and Vinocamp organized various activities in Lausanne and in the vineyards Vaud.” 24heures.ch
Cette première co-édition helvétique, organisée avec le comité We Wine de l’école et l’Office des Vins Vaudois a été une réussite et les vins suisses une grande et belle découverte, tout le monde est rentré chez soi dimanche légèrement humide mais ravi. Pourquoi ? Parce qu’à Lausanne on sait vous accueillir, simplement, les petits plats dans les grands. Les étudiants bénévoles se sont mis en 4 pour concocter les mets suisses qui nous ont régalé.
“Everything went well beyond my expectations. The debates were super rewarding for Vaud wines that are a little late for digital. It was a super intense weekend full of discoveries. We were delighted learn so much about the world of digital and wine and share our landscapes. A beautiful awareness for our growers. “Benjamin Gehrig (Les Vins Vaudois)
Vinocamp first give the floor to the host, the Office des Vins Vaudois, who questioned the need for its presence on social media and the how, along with issues related to export. However, first an update on our often-distorted knowledge: yes Swiss drink most of their wines, but also Swiss wines need to export to survive. The tens of native grape varieties, lack of clarity in communication designations, the high price, the apprehension of web communication and lack of unity are all obstacles to progress. Fortunately, rose wines and winemakers show more willingness to go abroad to communicate and organise. To quote Benjamin Gehrig, Director of the Office of Vaud wines: “it is as with watches, Swatch before the demand for Swiss watches was not significant, with the reputation of the brand, the Swiss know-how in the field of Watchmaking has become known worldwide and the Swiss have developed the sector. If tomorrow Swiss wines are recognized worldwide, the Swiss will have no problems meeting the offer, despite the high prices.”
Come on, back to work at #Vinocamp and discuss the importance of digital visibilty Swiss winemakers
— You Know Web (@YKWeb) March 22, 2014
The apprehension of winemakers for new modes of communication and lack of staff in the team of Vaud wines is an obstacle to their dynamism on the web. In France, despite a net change of mentality, it is still often the same conclusion. The solution is surely more training and awareness of winemakers on the subject, along with simplified tools. This is already the trend of new websites that allow their owner to be the webmaster (WordPress, Wix etc). The web services offered to growers are more intelligent as wine Vincod sheets that create and update information about your wine, or monvigneron.com site that in a few steps allows a producer to create its online store offering more logistical support. Read the article by Louise Hurren that sums up the heart of the debate on the subject:
“In 2001 the Swiss authorities removed the quotas for imported wines, making it possible for a whole host of new bottles to find their way into the country” . This was obviously good news for the wine lovers of Switzerland (…), but bad news for local producers, who saw their domestic consumption drop from the very comfortable levels to which they had become accustomed (…). (…) From this discomfort came the realisation that the Swiss would need to start selling beyond their own frontiers: cue the internet. Representatives from the Office des Vins Vaudois attended Vinocamp and actively participated in workshops on how and why they might get stuck into social media (a jolly good idea, and better late than never, one might say). Louise Hurren, wineftw.tumblr.com
Finally various themes (Table workshops) were: Are algorithms replacing sommelier advice? How can drones serve winemakers? How to turn visitors into wine buyers? How to capitalize on social networks during live events? Is Big Data for wine? Quantitative study and reflection on mobile applications on wine- what is the possible innovation? Reflection on MOCC these free online courses. Table workshops can be found here. Find the minutes of the session on “How to capitalize on the Live events through social networks?” here.
The session on big data and wine was particularly focused on the marketing side with exchanges on the type of data available (“social” data issues of social networks, geographical data from mobile etc.), means to “capture ” this data (login social solutions, devices related to the development of Bluetooth Low Energy and iBeacon etc.) and how to use these data via new generation CRM solutions. Other approaches to big data for the sector as meteorological data were only addressed very quickly at the end of session.
Exchanges on MOOCs (“open online courses and massive”) in the world of wine were first revealed that everything was to be done, because there was nothing on the matter at this time. Discussions focused on both types of the most relevant content, regarding curriculum and methodology possibly with options to offer participants kits to complement the theoretical aspects of the course with practice.
Many interesting themes undertook an “American” roundtable mode during the first part of the day. Little or no lead, speech was clear. What one could sometimes lose linearity of trade, at least we won the free. Sébastien Xaé
Vinofunds, well done to Wiine.me!
Vinofunds met eight startups (find the list here) and it’s wiine.me Franco-Swiss company that won handily with the jury and the public vote. Created by Timothy and Frédéric Bordet Chenevard, wiine.me puts together 3 wines selected by sommeliers. In six months, they allow you to learn about and engage with wine, with interactive videos on the selection that you have received. Social, fun and suitable to mobile, it is a method that has already proven at two previous events. Wiine.me will be in Bordeaux in June with 33entrepreneurs accelerator for an intense week of meetings.
The public vote has also highlighted the startup The Sommeliers, with Magali Rème-a site recommendation and sale of wine selected by women for women. Magali seeks 10,000 euros to finance a communication campaign with the intended female audience, using PR and an online advertising game. What if she tries to crowdfunding campaign supported by Reservoir Funds?
The Vinofounds contest. A dozen wine startups have 2 minutes – timed with an Iphone in hand – to present their concept. The presenter then responds to questions from the jury. A nice exercise I hope too, have the opportunity to realize one day! (…) At the end of each presentation, the public voted for their favorites using virtual euros. Sébastien Xaé
— pauline blanck (@PaulineBLANCK) March 22, 2014
Live Tasting hosted The Vaudois winemakers, the wines of Bordeaux and Rhonalia, we were more than 150 in a merry hubbub. The Bottleswap, speed dating bottle exchange, had never been as important as generating some confusion in the proceedings
Vaudois winemakers present theEHL :
A day of learning and also moments of sharing as evidenced by the #BottleSwap. This is to exchange bottles and consume a few months later … and tasting via Twitter!Vins de Bordeaux
Petite Arvine Fabienne Cottagnoud: (…) A seductive hyper nose, flint and citrus on the palate and it backfires in every way! A lively attack, dried flowers, bark of citrus, minerality … and incredible length! Petit Padawine
The softness caught my attention with the freshness that perfectly balances the sweetness, of course without any effervescence. The nose is complex and based on racy citrus, candied fruit and chopped herbs. Sébastien Xaé
Chasselas grape wants to be the iron spear variety of Swiss wine, at least in the Vaud and Valais. Follow for white Riesling, Doral (local variety), Pinot Gris, Petite Arvine, Pinot Blanc, Chardonnay, Riesling …
Red wines tasted were composed of Garanoir (crossing Gamay and Reichesteiner) Gamaret (even crossing with different characteristics of Granoir or Garanoir), Pinot Black, Gamay, Mondeuse, Plant- Robert (the brother of the Gamay grape variety native Lavaux) the Dole, Merlot, Cabernet Sauvignon …
Lausanne Hotel School supplied the dishes in large gala dinner for the final competition of the class. On stage, the three finalists in the school blind tasting competition- the winner for the high school, Oxford obviously. The opportunity allowed the award ceremony for the Vinofunds prize to wiine.me, The sommeliers and with the power 33entrepreneurs :).
In the afternoon, at the Chalet-à-Gobet, the 4th edition of the International Vintage Tasting Competition crowned five students from the University of Oxford. A prestigious jury, including the 2013 World’s Best Sommelier Ticino Paolo Basso, elected them. The second prize was awarded at the Copenhagen Business School. EHL, meanwhile, arrived in third position.” 24heures.ch
In the evening, the students of the school cooked a delicious dinner with red string the final of the ‘Vintage’ tasting contest- guest starring the world’s best sommelier in 2013, the Swiss Paolo Basso! The finale was quite deceptive, as none of the finalists were even able to find the name of the wines presented for this event … But I certainly would not have done better, especially on their incredible technical and poetic speech in the Shakespearean! Petit Padawine
Day in the Lavaux
After reflection, still tasting! The Vaud wines spoiled us in the Lavaux and the Coast. Despite the weather, there was the beautiful scenery of Lake Geneva and dozens of discoveries with winemakers!
In addition to the benefits relating to meetings and exchanges at various Vinocamps (events bringing together different categories of wine lovers: web marketing, producers, bloggers, sommeliers, fans simply meeting in order to resolve all issues related to the different wine segments), there is also the importance of being able to discover a vineyard in France or even in another country and thus meet the actors of these wine regions.” Binbin Fou de Vin (Following the tasting notes in the article)