Have their menu on their smartphone at the restaurant without downloading app, make the menu available in all languages, quickly choose according to taste: this is what Sensafood wants to develop in France today and tomorrow through the world.
A few weeks after Vinocamp Provence, they will go to Bordeaux with the startup accelerator 33entrepreneurs.
Rudy, what is Sensafood ?
The Sensafood spirit was born when I went to live in China. I found myself in a country where I did not speak the language and without any knowledge of the culture. What do we do to properly survey a restaurant but mostly survive in such a different place when you have food allergies?
For my part I went everywhere with my little Chinese written list, with which I was trying more or less to make myself understood. That’s when I realized that I was far from alone in this situation, I’ve realized the real needs – reducing wasted time service level for the restaurant – significantly improve customer satisfaction by offering a service allowing them to be comfortable with what they will eat. We’re not the only ones to be “lost in translation” on our travels.
France is the most visited country in the world, it seemed obvious to start a good example at home and improve our welcome tourists. Very quickly, I had to surround myself with people with the skills needed to create and expand Sensafood.
Today we are a united and motivated team comprising all the expertise necessary to carry out our project. Our main strengths are first of all, being convinced about the viability of our service. And secondly, I would say it is our diversity. Indeed, because of our countries of origin, our age, our mentality or our training we compose a very cosmopolitan group gathered under Sensafood .
What were the major steps since the creation?
You are at 33entrepreneurs for 5 days? So?
It called into question a lot of points on the project: for example, what are the values we want to communicate? We also target different sectors like upscale restaurants, chains and franchises and semi- gastronomic.
The exercise was also simplify our project, select priorities. Conversations with startups like Azendoo (CRM tool) inspired us because they had the same problems as us. Even if we are not in the same market area we found ourselves in their history.
The restaurant Le Chapon Fin in Bordeaux has allowed us to have a view of the luxury sector and understand the features that could bring value to the restaurant, and what they do not need. This is the first time we had the opportunity to talk with a starred restaurant, it was very productive.
We are always thinking about our business model, several areas for further research. Today we ask the pros and cons, learning what we need to be tested.
Will you enter the 33Entrepreneurs accelerator program?
This could bring us a lot. We benefit from the experience of the team and their networks to get the best possible returns. This morning, for example, we had the opportunity to speak with Stéphane Gigandet Open Food Facts, an open source platform which references all the ingredients supermarkets with the composition of each product. It allows us to see that there are strong communities around the diets as a value. There is a real need to know what we eat, to Sensafood, diet can be defined as a search option for restaurant menus. We were pleasantly surprised by Bordeaux, the people, the climate, the city and the density of restaurants make it an ideal city to develop Sensafood … more
Sensafood in three years ?
Our long-term vision is to be able to lead fairly quickly on the international scale because we will certainly facilitate the reception of tourists in France, but it must then make life easier for French tourists and other nationalities. We’re totally in the right period of time to democratize Sensafood worldwide. In 3 years, we would have significant presence in France and have a growing business in countries such as China, the USA, Japan, the United Arab Emirates, Qatar, and all European countries.
Good return to Marseille and see you soon in Bordeaux !