Nicolas has recently sponsor Vinocamp and is also a participant! We were delighted to have them back in the conversation. Today … here they are on Twitter!
It has been almost 200 years since Nicolas imagine new ways to make wine more accessible, its most pleasant discovery and richer experience. Whether the client is an expert or a beginner, a wine for all is part of its DNA and the least we can say is they are proud said Corentin Layec responsible for digital projects at Nicolas.
First on Facebook :
It is therefore natural that the Nicolas team has focused on social networks in recent years. First with a Facebook page, which now has over 65,000 fans. Recruitment was done through three competitions, which have also helped to enliven the page, along with POS. There was very little loss due to these operations, which show that the page meets the needs of consumers.
On this page, we find the store operations, along with the recipe cards, quizzes, links to news events and the various services that the company offers. A post has an average of 100 like without advertising. Well done
This month it was on Twitter that sees ”@DisMoiNicolas”. Why?
It’s been a while since we thought about investing in this network. We posed this question: what can we do on Twitter, which is really useful for our customers? The agency RAPP is working with us on these questions.
Our idea: @DisMoiNicolas, first wine service question/ answer on real-time in France. The principle: all users registered on Twitter may ask us a question about wine. This may be information about a particular wine, association or request a broader way to eat … We answer all questions with pedagogy and accessibility.
We see this new DisMoiNicolas service as a great opportunity to build relationships with all the fans who are not familiar with our brand, and those who are not always aware of the quality of advice that is behind the door of each of our stores. We would like to DisMoiNicolas provides an overview and to inspire them to get to know one of our wine shops!
#Nicovin #voyage pic.twitter.com/NwPthJ4AeH
— Dis-moi Nicolas (@DisMoiNicolas) 20 Juin 2014
Who is behind the Twitter account?
Both the folks at Nicolas and at RAPP. At Nicolas is the communication team. We have implemented a process response to questions by making the big bible knowledge at Nicolas available to the agency. They also have access to the cellar training modules that we use.
The frequency of tweets and hashtags ?
We left three tweets per day (not including conversations) and 3 hashtags :
#NICOGUIDE : When we put tips on consumption and tasting.
#NICOVIN When we propose a particular wine.
#NICOFOOD : When we offer combinations of food and wine.
Le mot #terroir désigne, dans la tradition viticole, l’association intime d’un sol et d’un microclimat particuliers #Nicoguide
— Dis-moi Nicolas (@DisMoiNicolas) 23 Juin 2014
The quality of advice from Nicolas, a challenge?
The expertise we have for 200 years. It is sometimes criticized, our wine merchants are carefully trained and recruited. Everyone is trained for four weeks before returning to the store and continuing education.
The stores also have partnerships with business schools in the summer. Their training is shorter, but they spend quite a lot of time with the manager one month before to meet the client and learn the basics of running a shop. If these are not wine merchants students, it’s still a great experience and this will keep all stores open during the summer. It has been some time that these partnerships exist and now it is the children of the first contractors who send their applications
The challenge of digital is instant but it also allows you to pick people who do not always dare go home. Easier than the phone, Twitter barriers come down more easily.
And this first Vinocamp experience, is it helpful?
Already it’s very interesting to meet wine actors on different levels. It’s nice to exchange freely on different subjects but also very constructive. That’s why we will come back to the next