Meet us February the 26th in Marseille
for a bright day with the family of IGP vins IGP vins Méditérannéens.

“How creativity can inspire today’s consumer?”

Blends, diversity of grape varieties, origin, packaging, accessibility. IGPs give winemakers freedom on their territory but also a frame to express their creativity. From lands to the sea, Ardèche to Camargue lakes, Mont Ventoux to the Alpilles hills… some wines found under the magic label ‘méditerranéens’, that will make us brainstorm!

The Vinocamp team and Intervins Sud Est are expecting you at The Carrosserie (7 Cours Gouffé, 13006 Marseille), an old car garage of 230m² downtown Marseille with a great natural light. An original setting  to release your creativity :

“Un espace de vie qui correspond très bien au Vinocamp et dans lequel nous avons à cœur d’accueillir les Vinocampeurs. Il porte haut les couleurs de notre famille d’IGP,  Vins Méditerranéens : la créativité et l’accessibilité, mais aussi un côté décalé et une empreinte marseillaise et populaire forte !”
les IGP Vins Méditerranées représentés par Intervins Sud Est.

Programme and subscription to come. Winemakers, journalists, winelovers, graphist designers, web and PR agencies, developpers, community managers, entrepreneurs and artists : come meet us!

Follow IGP Vins Méditerranéens

VinsMediterraneens

@familleIGPMed

@familleIGPMed

Hotels

Nous avons pré-réservé 50 chambres à l’hôtel IBIS BUDGET VIEUX PORT au tarif de 55 € pour 1 personnes (64 € si 2 personnes) + 6.8€ de petit déjeuner / personne. Pour assurer ce tarif et la disponibilité des chambres, vous pouvez réserver votre chambre en nous envoyant un mail jusqu’au 18 janvier 2015 (contact @ vinocamp . fr)

Pour ceux qui souhaiteraient un standing supérieur, voici une liste d’hôtels proposant à ce jour des chambres à moins de 100€ la nuit sur Booking.com ou TripAdvisor :

Autour de la gare (pour être proches du lieu de rassemblement le vendredi, de la gare et du lieu de départ des navettes le samedi matin) :

• IBIS St Charles (48-64€ la nuit) : www.ibis.com/Marseille_St_Charles
• Alex Hotel (90€ la nuit) : www.alex-hotel.fr
• Casa Ortega B&B (90€ la nuit) : www.casa-ortega.fr

Autour du Vieux Port (pour être au centre de Marseille et proches de la soirée de vendredi soir)

• Auberge de jeunesse Vertigo (25€ la nuit en chambre privative) : http://www.hotelvertigo.fr
• Hôtel Saint Louis (67€ la nuit) : www.hotel-st-louis.com
• L’appart du Vieux Port (75€ la nuit) : www.gites.fr › … › Gites Bouches du Rhône › Gites Marseille
• Loft du Vieux Port (très joli loft à 220€ pour 4-6 personnes – contacter Georges-Edouard de la part d’Anne – Intervins Sud-Est pour essayer d’avoir un tarif préférentiel) : www.loftduvieuxport.fr
• Hermes (87€ la nuit) : www.hotelmarseille.com/hermes
• New Hotel of Marseille (83€ la nuit) : www.new-hotel.com/fr/hotels-marseille/marseille
• Escale Oceania Vieux Port (89- 98€ la nuit) : http://www.oceaniahotels.com/h/hotel-escale-oceania-marseille
• Grand Hotel Beauvau Vieux Port (98€ la nuit) : www.mgallery.com/Marseille

 Transports

• Trains : Depuis Paris, il y a 3 types de trains qui arrivent à Marseille St Charles, TGV, IDTGV et OuiGo pour les budgets serrés
• Avions : Les avions atterrissent à l’aéroport MP Marseille Provence, ensuite une navette part toutes les 25mn pour la Gare Marseille St Charles pour 13€ aller-retour (30mn de trajet)
• Voiture : à moins d’avoir un hôtel avec parking et d’aimer la circulation et la conduite sportive, il n’est pas très conseillé de venir en voiture à Marseille … les parkings sont chers, et l’accès à la ville parfois long !

The post Vinocamp Marseille appeared first on Vinocamp France.

It wouldn’t be a Vinocamp without a day of exploration to the extravagant land of English vineyards! On Saturday 26th of September, Vinocampers were invited to some vineyards in Hampshire. We were lucky to enjoy a sunny country-style lunch at Coates and Seely before exploring the Hattingley Valley cellar.

Return on this beautiful day in few tweets and Instagrams, thank you for sharing!

The post #Vinocamp #London : An English Vineyard Tour appeared first on Vinocamp France.

What’s new in the old world? France is part of the old wine world and sometimes finds it difficult to go over the past and renew itself.  We gathered in the vibrant borough of Shoreditch, East London, to lift the lid on France’s progressive wine industry within a tech-savvy UK market.

A space to give an opportunity to everyone to learn more about what’s happening in wine tech across channel on both sides.  To demonstrate the wonderful world of innovation, startups were invited to showcase their concepts on stage. Vinocamp as usual, it was a very friendly event, ideal to meet new people in the industry.

Thank you to the guest speakers, Robert Joseph and Justin Howard Sneyd MW (The Hive Wine) for their provocative and inspirational insights on the French market and to Nicole Rolet (Chêne Bleu) and Christian Seely (Coates & Seely) for sharing their cross-cultural experience on building a vineyard on each side of the channel.

Thank you to the French, Capital Bread (bread delivery for London businesses) who allowed everyone to taste the British charcuteries and cheese on a delicious base.

You’ve been more than 100 to share this event, Cheers! Find the list of participants, startups and the details on the guest speakers on the event page.

A few themes for workshops in between tastings :

• No “Loi Evin” in UK : what difference does it make ? or With or Without Evin, consequences and ideas
• Wine critics and wine journalism : what’s the futur ? is there a way to collaborate between French & English
• Is there a “French touch” in the way to sell wines ? What would be the key success factors ?
• Start-ups / New sites / New services : how does it change the game ?
• Beyond Digital: what is next in wine tourism?
• How can wine retail survive the digital commerce?

Vinocamp ended up by a big English wine tasting and a tour in the vineyards of  Coates & Seely and Hattingley Valley Wines. Country-style lunch and bright sunshine to find in this summary of the day out.

A big thanks to the participants who shared their experience in blog posts, to be found just here:

• Vinocamp London calling, yes, I was there too par Le Coureur de vin
• Vinocamp: Entrepreneurship in the Wine Industry par London London
• Vinocamp Londres: regards croisés sur les nouvelles technologies dans les mondes du vin et de l’oenotourisme par Vin & Société
• Vinocamp Londres : France/Angleterre, une rencontre placée sous le signe du vin et de l’innovation by Vin & Société

Check out the return on this event in a few tweets and Instagrams : 

The post #Vinocamp London in tweets, words and pictures appeared first on Vinocamp France.

Vinocamp Day

Friday 25th September (9am-6pm, BL-NK, 25-27 Curtain Rd, Shoreditch EC2A 3LT)

Detailed Programme of the Day

Discuss the workshops on our forum

The action will take place at BL-NK where Vinocampers will gather to discuss current issues in the world of wine. This Vinocamp’s theme is: “What’s New in the Old World?”- lifting the lid on France’s progressive wine industry within a tech-savvy UK market, with an opportunity learn more about what’s happening in wine tech across channel on both sides! To demonstrate the wonderful world of innovation, 6 French startups will be invited to showcase their concepts.

Of course, in depth discussion requires delicious local refreshments. As with all Vinocamps, there will also be a focus on the wonderful produce of our host country, both wine and food, along with enjoy the wine of Vinocamp sponsors.

Vinocamp Warm Up Evening & Bottleswap 24th of September

Meet us at the new Borough Wines Shop from 7PM at The Fox knockers, 110 Columbia Rd, E2 7RG. Map

We’ll do a #BOTTLESWAP, bring a bottle to exchange with another participant. You’ll be able to drink bottles from the shop at shelf price.

PRICE is £10 for charcuteries and cheeses, to pay on arrival.

Vinocamp English Wines Dinner 25th of September

Friday 25th September (7pm, 83 Southwark St, London SE1 0HX)

Join us for a relaxed BBQ style dinner at The Table Cafe - a perfect opportunity to share a moment with new friends and reflect on the learnings of the day. We will be joined by a handful of English wine producers, who are happy to share their wines.

English Vineyard Tour : registration closed

Saturday 26th September (9am/6pm – departure London Bridge, return in Kings Cross)

It wouldn’t be a Vinocamp without a day of exploration to a handful of English vineyards! Vinocampers are invited to come along on Saturday 26th to wander through the vines of We’ll be lucky to visit and enjoy lunch at Coates & Seely and  to have a tour and tasting at Hattingley Valley Wines.

Vinocamp Needs You

You are more than planned to join Vinocamp London, we are delighted! The change to a bigger venue and more people for lunch means our budget is a bit tight.

Vinocamp is a community driven event free for participants. However, if everyone drops a pound, we’ll be stronger! Thank you for making it possible.

The Vinocamp lunch box will also be available on the place for supporting food startups.

The post Vinocamp London appeared first on Vinocamp France.

Heading into the summer, Castle Fombrauge  are urgently looking for a wine trainee to conduct visits and coordinate the various wine tourism events of the castle.

From now to mid -October .

To apply, send your CV + cover letter to : a.akermann@pape-clement.com

The post Wine tourism internship appeared first on Vinocamp France.

On the agenda: meetings and exchanges with a diverse audience of professionals- from wine growers and traders, community managers, advertising agencies, bloggers, entrepreneurs, students, all curious to exchange on digital issues regarding the wine industry. This Vinocamp Paris was also an opportunity to discover many wine startups together in the startup corner, savour dishes prepared by food startups and to taste the wines of our partners (Amorim, the Nicolas stores, the group Castel, the wines of Bordeaux, the Loire Valley Wines, Champagnes de Vignerons, the Bureau National Interprofessionnel du Cognac and the Wolfberger group) we would like to thank for their support and collaboration.

 ”BIG DATA, SOCIAL COMMERCE, CONNECTED OBJECTS” – THE HEART OF THE EVENT

For this 2015 edition of Vinocamp Paris, three digital trends were the order of the day: “Big Data” and its opportunities for the wine industry; “Social Commerce” and the issues facing their development and online communities for wine professionals; the “Internet of Things” finally present in day-to-day life and the possibilities for our industry.

EXPERT ADVICE

During this Vinocamp Paris, we also had the chance to attend several lectures conducted by wine and digital professionals who shared their experience and analysis of the sector with us:

-Emmanuel Vivier, co-founder of HUBINSTITUTE and HUBFORUM, also of Vanksen Group, gave us his advice as an expert in advertising, buzz, viral marketing and social media marketing:

https://youtu.be/wxasYbqMxBc

-Thimothé Bardet, co-founder of Wiine.me, passionate about wine and new technology explained how to use social commerce as growth driver:

https://www.youtube.com/watch?v=oMGHlvyBVJI

- Torben Mottes, head of Vivino global strategy on all platforms, gave us the keys to implement Big Data to the wine world, and derive benefits for consumers.

https://youtu.be/AKe9N0M4Q4U

REPORT OF THE WORKSHOPS

As at every Vinocamp, many topics were discussed during the different sessions of workshops. Here is the summary of some of them:

“Applications: What will change for the wine consumer?”

In this workshop, participants first arrived at an obvious conclusion: the difficulty of identifying a single type of consumer. The market for wine dedicated applications is in fact very heterogeneous, consisting of several types of stakeholders for adaptation to different consumption patterns, and therefore users. This makes it quite difficult to actually identify the main expectations of wine consumers. According to the participants, one can still distinguish two types of consumers:

- The “expert consumer” who will take their wine photo and share it on social networks. They have their tips in terms of applications but is not necessarily an automatic purchaser thereof.

- The “buyer neophyte consumer” who is seeking advice and will therefore find and use a variety of mobile applications for information.

Finally, according to the participants, mobile applications dedicated to wine face several challenges. For example, knowing how to distinguish themselves, while creating elemental dissociation between their different applications. They must also push the user to the final act of purchase either online or offline (partner shop).

“Creating a crowdfunding project: Why, How, What will happen after?”

This workshop was interested in the trend of crowdfunding as applied to the wine industry. First, the participants wished to remind each other that France was just beginnings to embrace this trend,  compared to the United States-a market that generates a turnover of US$1million per year.

Subsequently, they could benefit from two different perspectives: that of Stéphane Riss, founder of Fundovino (a crowdfunding platform specialized in the vineyard), as well as participating in a finance project through an international crowdfunding platform. After several exchanges, they came to the conclusion that we should not overlook the importance of communication in such projects, in particular on social networks in order to attract the attention of potential donors and to collect as many funds. It is also important to think about the project upstream and to prepare for possible difficulties. The proposed compensatory measures to donors are also essential, and can be in many forms such as bottles of course, but also wine tourism services for example.

Finally, the participants wished to remind that since this trend is new in France, there is still no real guarantee and should therefore be cautious and well informed on the reliability of the company provides such funding.

“How can  consumers enjoy wine from the startup boom in the gastronomy sector?”

This workshop was first started with an observation: to interest the general public, wine must be used through food and wine occasions. Specialised wine blogs attract a higher audience when speaking of gastronomy. In this context, the participants paid tribute to an interesting initiative with the launch of a matchmaking platform between a wine and a gastronomy blog. According to them, the problem many specialised wine blogs have is that they are so focused on their subject- they are struggling to reach a wide audience (with the exception of some bloggers, such as Miss GlouGlou or Emmanuel Delmas, who present a more general discourse to attract people.)

Participants are then asked about the possibility of attracting people to restaurants by using wine. There are indeed a number of such initiatives that have had great success, organized by The Wine Country Duclot or blog Paris By Wine that list various places depending on their wine list. They then point the finger at a significant problem many restaurants illegibility of their wine or the absence of sommeliers. The consumer finds themselves lost in front of a wine list that often resembles a bible. It is therefore necessary to train the restaurant about it, and give the tools to improve the readability of the menu.

“Boom of label recognition applications: how to differentiate and exist when an application is launched?”

To start the workshop, participants highlighted the multiple label recognition applications that have appeared in recent years on the market (Vivino, WineAdvisors, Winewoo, Millesimu (beta) Goot, Delectable, etc .. .). For them, there is often a recurring problem on these applications: no opportunity to correct the non-recognition of a label or error in a result, which is very annoying for the user. So the reliability of these applications is, in their view, one of the major challenges of this new market.

They then asked about achieving the databases that were hiding behind these applications. According to them, for some fans, it is not always easy to recognise the name of a grape variety or wine; so it is important to moderate this in order to ensure quality. There are several ways of differentiation for those applications other than the recognition of label, which is only a tool, such as geolocation outlets or e-commerce.

Finally, the group insisted that these applications had different wine cultural approaches, and also various markets, therefore raising the important question of the target: who is the customer and what are their behaviors? It is also important to remember that these applications are meant to be tools to facilitate buying and increase wine knowledge among consumers, therefore apps must accompany the users and simplify the process.

“Evin Law and digital: what should we expect?”

In this workshop, the participants posed many questions around the Evin Law: what is allowed, what is not … many difficult answers given the case law makes it all rather vague. In general, according to them, the Evin Law is fairly general and not so restrictive, but in fact “navigating it is a big blur.” Following this, the participants raised the following questions: Can we talk about wine in moderation without falling foul of the Evin Law? May we advocate moderation with the Evin Law? The highlights from a specialist in the field allowed them to see it a little clearer.

They then were especially interested in communication on social networks, and in particular the presence of minors on the latter and therefore the position to be adopted accordingly. It is important to install filters when dealing with wine groups to prevent minors to access them since, according to case law, is the author of the content who is responsible. This is also the case for tasting, that often has comments on online shopping sites. So be especially careful with this.

Other topics addressed at the different meetings included:

- “Big Data: For what might you use data collected by applications, sites, Open Data and the connected objects?”

- “How can new technologies enhance wine as a cultural heritage?”

- “What is the ROI for digital communication: Web, social networks, applications, how to measure the effectiveness of the image and how to generate web sales to in-store?”

As you can now see , the exchanges have been numerous and intense in this 2015 edition of Paris Vinocamp. This was also the occasion to present new wine startups and discover Caveasy, Winner # 33CONTEST Vinocamp to Paris in 2015.

Thank you all for coming and see you soon for a new Vinocamp. Meanwhile, you can relive the 2015 Paris Vinocamp tweets and images.

The post Workshops and conferences of Vinocamp #Paris appeared first on Vinocamp France.

Who are you? We are a team of four in our forties, wine lovers and amateurs working in innovation and digital.

Was the concept of Caveasy born from a personal experience? The problems Caveasy answers are indeed problems we face personally. We do not necessarily have the time, and are not sufficiently disciplined, to maintain a cellar log. As a result we do not know precisely what we have in stock and pick a bottle for a meal like a treasure hunt, rather than a formality.

What were the three first stages of building your startup? At first we bought together the skills. Caveasy, like any connected project, is an adventure in both software (for programming and mobile), and also hardware (in terms of design and manufacturing of the object). Then, we needed to go quickly to see if the market responded to this concept. Finally, we looked for partners that will allow us to complete the project.

You won the # 33contest of Vinocamp Paris last month, bravo! Have you ever participated in other competitions like this or was this a new experience?

We participated at the competition organized by 33entrepreneurs at Vinocamp. Until then we had not advanced enough in the project. First of all, we wanted to participate in Vinocamp to meet amateur wine lovers and those open to new tech. This seemed to us to be the ideal place to gather initial feedback. Then we thought of the competition, as a ” why not” and it worked!

The connected cellar is a growing phenomenon, how do you stand out? Often in this kind of adventure, timing is the key. We must try to stay ahead and offer the closest product to user expectations. We are working in this direction, paying particular attention to the user experience for both the application and also in the use of the object.

What are the next steps this year to ensure your success? The next key step is, of course to carry out the industrialisation phase. We will also have an important meeting with our potential customers through a crowdfunding campaign. In addition to allowing us to raise funds, it is also a test of the attractiveness of the product.

Any advice for future entrepreneurs? The tips are plentiful in the world of entrepreneurship and there are plenty of advisors as well … I would not want to add one to the list, but I’m open if people want to discuss their entrepreneurial experience.

Thank you and good luck and enjoy well this week in Bordeaux at 33entrepreneurs, we hope to see you at an upcoming Vinocamp!

Visit Vinocamp Paris images here.

The post Caveasy, winner of # 33contest Vinocamp in Paris in 2015 appeared first on Vinocamp France.

VINOCAMP PARIS 2015 from Vinocamp on Vimeo.

Vinocamp review via the web, updated regularly on Pearltrees:

Web review of Vinocamp Paris 2015, by vickywine

Thank you to Bordeaux wines, Amorim, Nicolas stores, Castel Group, the Office of Cognac, the office of Armagnac, Wines of the Loire Valley, Champagnes de Vignerons, Wolfberger wines, Wine Marketing MBA of INSEEC and all those who helped us organize this event.

And to all our volunteers, especially Charline Bionda Kevin Chaulet , Thierry Moussu Melanie Tarlant and Caroline Leung.

The photos Mathieu Drouet are complete on our Facebook (link to the album) :

Compilation of  Tweets by Vin & Société : 

The post Vinocamp Paris 2015 : A retrospective in tweets and images appeared first on Vinocamp France.

You will have 3 minutes to present your project! The winner gets a week in Bordeaux at the accelerator and 500 euros to cover travel expenses.

Startups , if you also want to expose your products during this Vinocamp contact us contact @ Vinocamp . fr

Members of the jury

Pascale Azria is DG of Kingcom agency, director of Syntec Public Relations Council and president of the digital board. She created Food is Social, and is passionate about digital issues in the food.

 Torben Mottes is responsible for the Vivino global strategy on all platforms. He joined the team just as the application was in development stage, because it exactly met his frustration when choosing a wine.

Marion Ivaldi has just taken the chief editor of Vitisphere role in October 2014. Previously, she led technical magazine Succeed Vigne for eight years. Marion graduated from the Ecole Supérieure d’ Agriculture Purpan and the School of Journalism Lille.

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Good luck!

The post 33 contest Vinocamp Paris appeared first on Vinocamp France.

You will have three minutes to present your project! The winner gets a week in Bordeaux at the accelerator and 500 euro to cover travel expenses.

Startups, if you also want to demonstrate your products during this Vinocamp, contact us contact@Vinocamp.fr

Members of the jury

Pascale Azria is Director of Kingcom agency, Director of Syntec Public Relations Council and President of the Digital Board. She created Food is Social, and is passionate about digital issues in the food industry.

 Torben Mottes is responsible for the Vivino global strategy on all platforms. He joined the team just as the application was in development stage, because it met his frustration when choosing a wine.

Marion Ivaldi has just taken the chief editor of Vitisphere role in October 2014. Previously, she led technical magazine Succeed Vigne for eight years. Marion graduated from the Ecole Supérieure d’ Agriculture Purpan and the School of Journalism Lille.

Good luck!

The post 33 contest Vinocamp Paris appeared first on Vinocamp France.