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How to higher up the image of Port wines in France?

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How to higher up the image of Port wines in France?

test sa mereHow to higher up the image of Port wines in France?Ce sujet a 1 réponse, 2 participants et a été mis à jour par  gtaveira, il y a 3 ans et 2 mois.

2 sujets de 1 à 2 (sur un total de 2)
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  • How to higher up the image of Port wines in France?

    Vicky Wine
    Administrateur

    Fact : French consumers drink entry level Ruby and Tawny Ports.
    Why and how to change this?

    Répondre à: How to higher up the image of Port wines in France?

    gtaveira
    Participant

    This seems to be a real problem. The reason maybe the association of Port with the traditional consumption by the Portuguese immigrant community in France that focused on cheaper wines.
    Besides France, on a global scale, Port Wine may be affected by its traditional use by the older generation, therefore associated with an « oldish » lifestyle.
    If this is the case we could try to associate Port with more modern drinking patterns, such as Desert wine, fit to dark chocolate based deserts, etc.
    Open for discussion, other ideas would be appreciated.

2 sujets de 1 à 2 (sur un total de 2)

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