Wine labels: traditional vs modern

[SmilingGrapeParticipant]

Do winemakers need to keep to traditional wine labelling or move to a modern approach targeting the new generation of wine consumer?

[VickyWineParticipant]

Hello Smiling Grape

I agree, good topic! I feel there is a need to diversify, I also feel it’s a bit hard to face the consumer’s reaction sometimes, it gives new market opportunities while you might loose some. Talk about it soon!

[Auteur]

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